LED Electronic Message Reader Boards agosto 25, 2008
Posted by christian saucedo in Articles.Tags: Theory
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LED Electronic Message Reader Boards: Watching the world go by in streaming headlines
Louis M. Brill
The electronic message reader board is the town crier of the modern age. It is a simplistic, horizontal column of light bulbs or LEDs whose intermediate flashes of world watching headlines, slide effortlessly across reader board signs attached to banks and financial institutions and to the front walls of major corporate headquarters.
Times Square is where the reader board was first introduced and now contains more than a dozen reader boards from simple time and temperature signs to the grand spectaculars of ABC News and Morgan Stanley whose reader boards cover the entire front of each building. Reader boards are also prominent in just about every city and town in the United States and overseas. The message reader board format is now 75 years old. In the last several decades, it has suddenly evolved from just a stream of text as instantaneous news, to becoming an integral architectural component in decorative exterior wall facades. In some applications, message reader boards have also taken on the visual aspects of its host company’s brand identity. Therein lies a sign tale worth pursuing.
