Interpreting urban screens noviembre 24, 2009

Interpreting urban screens

Anthony Auerbach

Abstract

Large-scale video screens in urban settings suggest new possibilities and challenges for city authorities and regulators, architects, advertisers and broadcasters as well as for cultural curators and producers. While this potential remains largely untested, it is clear that urban screens establish new sites for the negotiation between commercial, public and cultural interests. This paper takes a critical approach to the question of defining the role of culture in urban media, highlighting the shifts in the relations of representation mediated by video and the complexity of the urban media environment.

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