Eiffel Tower // Citroën enero 25, 2010

Citroën innovated in the fields of advertising (illuminating the Eiffel Tower with his name and logo) and marketing and set up factories in Belgium, Britain, Germany and Italy in order to avoid punitive import charges on his products.

From 1925 to 1934, illuminated signs adorned three of the tower’s four sides, making it the tallest billboard in the world at the time.

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Resorce: http://www.citroenet.org.uk/