MEDIA FACADES SUMMIT 2010 marzo 10, 2010

Top-creatives and leading experts in the field of media-facades present different approaches to design and their most important projects.

Through significant progress in LED engineering, the past years have witnessed an increasing development of media-facades and media-architecture, which merge buildings and light spots. Buildings thereby increasingly function as media-screens or turn in to animated architecture. Most recent examples in this field include the Bayer headquarter in Leverkusen, the new Ars Electronica Center in Linz or Yasni Hotel in Dubai. Due to the decrease in the price for LEDS and their constant increase in luminosity, one can expect in the next years further progress in this process of fusion, together with its integration into contemporary architecture, but also heated discussions about the usefulness or uselessness of these developments. The Media Architecture Institute aims at fostering discussion about this topic and directing it on to the right tracks. Since 2006 we are running mediaarchitecture.org to collect examples of such projects and analyse their technical background, as well as their creative potential, but also possible risks for the cityscape.

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