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Video Mapping // máscaras digitales agosto 11, 2011

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photo: Mapping Festival 2011 @ Fonderie Kugler

Christian Saucedo

Ante la casi inabarcable lista de proyectos que en los últimos años exponen el uso de las superficies como lienzos útiles para el desarrollo de efímeras composiciones visuales, el concepto de video mapping representa en la arquitectura media una de las técnicas de  videoproyección más recurrentes para la formación de un contenido digital que además de lograr asombrosos espectáculos de luz inmersos en un carácter cinético, su discurso cuestiona conceptos relacionados al potencial simbólico, de significado y permanencia que hasta hace poco la superficie arquitectónica había logrado conservar.

No cabe duda que el uso de estas expresiones que aparentan transformar la composición formal de un revestimiento, experimentan la adopción de un espectáculo visual que se expresa indiferente a la tradición tectónica de la envolvente, al promover en esta, el distanciamiento a la “permanencia” resultado del uso de condiciones revolucionarias expuestas por la composición de un diálogo dinámico semejante a un tatuaje efímero que se dibuja y desvanece al borde de una piel.

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Declaración Artística noviembre 29, 2010

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Declaración Artística

Creo arte en el espacio, al que entiendo como un contenedor intangible capaz de acoger un cúmulo de expresiones y sensaciones formuladas temporalmente por un cuerpo organizado y revelado ante la dimensionalidad. Por ello mi trabajo es una perspectiva interdisciplinaria sustentada en ideas que estimulan acciones para la construcción de una sensibilidad enlazada a trayectorias, cuestiones y sorpresas condicionadas al tiempo, a la materia y a las relaciones entre la individualidad y la colectividad.

La constante en mi obra expone un carácter cinético que busca lograr múltiples significaciones resultadas de la activa intervención del espectador. Experiencias que no se aprecian solamente como una referencia lúdica, sino como la consecuencia y responsabilidad confabulada a la participación.

Es así como provoco junto a la diversidad y uso de recursos materiales e inmateriales, el desarrollo de procesos conceptuales y constructivos similares a los efectos de un laboratorios experimental fuera de control, el cual se reconfigura constantemente para volverse cómplice de piezas híbridas que priorizan formas diferentes hacia contextos cotidianos, explorando posibilidades criticas y reflexivas para un espacio transformable, energético y vivaz que es al mismo tiempo presencia física y, paradójicamente, una apariencia inmaterial.

Christian Saucedo

invierno 2010

Elements of Screenology noviembre 18, 2010

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Elements of Screenology

Erkki Huhtamo

A covered framework, partition, or curtain, either movable or fixed, which serves to protect from the heat of the sun or of a fire, from rain, wind, or cold, or from other inconvenience or danger, or to shelter from observation, conceal, shut off the view, or secure privacy; as, a fire-screen; a folding-screen; a window-screen, etc.; hence, such a covered framework, curtain, etc., used for some other purpose; as, a screen upon which images may be cast by a magic lantern; in general, and shelter or means of concealment.

Definition of ‘screen’, The Century Dictionary and Cyclopedia, 1911 (1889)
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Urban Screens: Discovering the potential of outdoor screens for urban society agosto 20, 2010

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Urban Screens: Discovering the potential of outdoor screens for urban society

Tore Slaatta

Abstract

Architecture and media technology is melting into each other, and buildings are turning into becoming media infrastructure. Following Sharon Zukin’s suggestions on how to interpret urban change as social and cultural change, the article discuss how our new electronic landscapes mediates, both symbolically and materially, between the socio-spatial differentiation of capital implied by market and the socio-spatial homogeneity of labour suggested by place. The focus is set on how large media corporations are presently developing building projects where the use of screen technology is an important element. These projects are analysed as reflecting shifting corporate and cultural ideas about the relations between media and society: a new material and symbolic relation between constructed spaces for symbolic creativity in the global audio visual industry and global urban centres. As with all “new” technologies, the convergence of buildings and media technology has been envisaged for some time; what is new is not necessarily the idea, but the ways in which current technology makes it possible. As the technological possibilities of urban screens unfold, we become able to analyse their social and cultural consequences more fully.

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Intelligent skin mayo 12, 2010

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Intelligent skin: Real virtual

Vera Bühlmann

Abstract

What will it feel like to live in a city, where houses court each other in springtime?

The ‘intelligent-skin’ project investigates the potential of media-façades in terms of corporate communication: what does it mean to build houses out of bricks of mediality? What does it imply to say that communication literally takes place? The virtualization of housing through large sized media skins will introduce medial milieus into our urban spheres to come – they might seize to function as add-ons and instead become infrastructure of our very surrounds just like street lightening, many-storey buildings or large sized rear windows have come to be. And like any of these, media façades will introduce new social habits; they will stimulate us to integrate new ways of engaging with our surrounds into every day live.

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SKY TV by BLDG BLOG abril 17, 2010

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[Image: From the series Cloud Projections by Blake Gordon].

Photographer Blake Gordon has been documenting the geometric effects of light pollution in Austin, Texas, capturing thinly defined shapes in the clouds, projected upward from the tops of buildings.

It’s an accidental ornamentation of the city sky – or what Gordon calls Cloud Projections.

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Experience as Material marzo 15, 2010

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Photo: Foghorn Creative’s branding videos for Victory Park were designed as works of fine art. They are essentially indistinguishable from the artists’ work displayed in the Victory Park collection.

Experience as Material: Transforming Architecture into Communications Media

Don Richards

New developments and innovations create unique opportunities for each generation of architects. One of the most significant developments of our time, digital display technology, has literally changed the face of architecture. Media has become a vital material.

The emergence of “experience” as a material began in the theater. Set designers (many trained as architects) such as Mark Fisher in Great Britain and Jerome Serlin in the United States began using integrated, panoramic projection to create image-driven spaces in the 1970s. A seminal event in the public conscience was Pink Floyd’s 1980 production of The Wall Live, which merged engineered architectural forms with dramatic, filmic storytelling to create something new and remarkable. These evocative theatrical environments created their own inertia, and soon every major rock tour, theme park, and Broadway show seemed to have “spectacular” visual effects.

Today, the image surface has become part of our daily context at every level (take a look down at your phone). In the architectural world, the primary driver behind image surface has been marketing and sales. Urban media structures, by their sheer scale and proximity, provide a powerful means to communicate and sell. In many cases the designs have been little more than 3-D billboards, but as the public grows more discriminating this has begun to change.

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Communicating Through Architecture febrero 23, 2010

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Communicating Through Architecture: Media Facades and the Digital Infrastructure

s.a.johnson

In Times Square, 1996, the first media facade is erected. At 1,000 square feet the screen now pales in comparison to the likes of those found in Seoul, Tokyo and even newer construction in Times Square. This technology, once limited to the United States, can now be found in nearly every metropolitan area worldwide and has become a symbol of a country’s power or a company’s position in their industry. While media facades are the billboards of the digital infrastructure, the layer extends so much deeper reaching into nearly every aspect of our daily lives. The proliferation of media facades, similar to that of cellular phones, PDAs, Bluetooth technology, laptop computers, and GPS technology is often dismissed or simply goes unnoticed, yet these devices allow instantaneous connection and relay of information with other people almost anywhere in the world. This is a feat found only in science fiction just 25 years ago. As the world becomes more and more connected, questions about sense of place and “here” are raised. Issues of this nature add additional challenges to the architect’s burden of creating powerful, place-specific architecture.

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On Art, Interactivity and Tactility febrero 5, 2010

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On Art, Interactivity and Tactility

Erkki Huhtamo

1.

“I have secretly caressed paintings in museums, shaken hands with statues…” This line from a song called “The Tourist” recently caught my attention.1 Is this an expression of projected affection? The confession of a madman? An account of innocent touristic pranks familiar from travel snapshots? Or is it a deliberate subversion of received codes of behavior with – perhaps – ideological implications? As it turns out, the protagonist of “The Tourist” is a loner, “a man lost in his hometown.” Touching paintings and sculptures is a compensation for the lack of a human touch that he has been searching for “in wrong places.” Touching the untouchable, crossing the line, avoiding the public eye. Our experiences in public spaces often include the temptation to ‘exceed the limits,’ at least for a passing moment. Such actions often involve the hand. I have met ‘normal’ people – including artists – who occasionally practice shoplifting. Not for profit or the need for anything – the stolen object is something insignificant, like a piece of gum. For such people the act of shoplifting is more like a sleight-of-hand that challenges the limits of the permissible. It is also a test of one’s agility and “guts,” bringing to mind the lonely endeavors of Robert Bresson’s Pickpocket (1959). More determined challenges are the “para-legal” arts of street graphics and graffiti that often spring from alienation. They represent the need to “make one’s mark” and to assert one’s presence while remaining anonymous, a shadow figure. Posting notes or spraying tags is linked with tearing down, covering, replacing. These acts are part of an unfinished/able urban semioclasm, a palimpsest taking place anywhere where bills are posted and bare walls – potential surfaces to be filled – are available.

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Media Façade: A new form of art in architecture febrero 1, 2010

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Media Façade: A new form of art in architecture

Nora Schmidt

Abstract

The term Media Facade is often associated with over-dimensional screens and animated, illuminated advertising, and places like Times Square, the Strip in Las Vegas and Hong Kong are trailblazers for this media architecture. The façade itself is dematerialized and turned into one huge advertising medium for sending messages. At the onset of dusk the building moves into the background and serves only as a backdrop for the light show which then becomes the main attraction. Media facades can evoke the most diverse emotions, from a big city feeling to annoyance at light pollution. They are also seen as tourist attractions, Pop Art or as eye sores.

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Media Facade enero 2, 2010

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Els Zijlstra

Abstract

For advertising, art, or the corporate message: the facade increasingly plays a role as attention getter. In the past years we witnessed the emergence of facades containing photo prints, texts and poems, abstract images or variable translucence. All instances of a rather static form of communication.

However, these facades are merely the beginning of a new development. The facade of the future communicates interactively. Using movement, color and light. The facade as interactive communication tool.

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Interpreting urban screens noviembre 24, 2009

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Interpreting urban screens

Anthony Auerbach

Abstract

Large-scale video screens in urban settings suggest new possibilities and challenges for city authorities and regulators, architects, advertisers and broadcasters as well as for cultural curators and producers. While this potential remains largely untested, it is clear that urban screens establish new sites for the negotiation between commercial, public and cultural interests. This paper takes a critical approach to the question of defining the role of culture in urban media, highlighting the shifts in the relations of representation mediated by video and the complexity of the urban media environment.

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Urban Screens: the beginning of a universal visual culture septiembre 23, 2009

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Urban Screens . the beginning of a universal visual culture

Urban Screens: the beginning of a universal visual culture

Paul Martin Lester

Abstract

Austrian statistician Otto Neurath wrote in 1925, “words divide, pictures unite.” In 1936 Neurath introduced a set of pictographic characters he called Isotype (International System of Typographic Picture Education) that he hoped would become a universal visual language and help unify the world. Traffic, airport, and Olympic competition sign designers owe their careers in large part to the efforts of Neurath and his staff. As we can see today by the examples shown and analysed in this special issue on urban screens, the unification of the world is happening literally in front of our eyes whether as similarly stylistic graffiti mural presentations or seven-story nanotech light shows projected on an infinite variety of urban substrates. Literal, narrative, horizontal, cloistered, and verbal culture is being replaced by symbolic, interactive, profound, global, and visual culture. Neurath would be pleased.

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Art Installation or Hackers’ Gimmick? mayo 27, 2009

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Blinkenlights

Art Installation or Hackers’ Gimmick?

Tim Boer

…Die Hauptfortschritte der Zivilisation sind Vorgänge, welche die Kulturen, in denen sie stattfinden, fast zugrunde richten.“

Alfred North Whitehead (1861-1947)

When it is dark, 144 blinking windows illuminate a huge socialistic building of 54 meters height in the centre of East Berlin. It is located directly at the traffic junction of Alexanderplatz, its long side facing the public plaza with its shopping malls, train stations and stop-over points.

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